Preparing for seasonal spikes

According to NAB’s latest customer analysis, the day before Good Friday has grown to rival Christmas Eve as one of the biggest days on the retail calendar. While this is a very positive sign for the retail industry in terms of sales, the latest quarterly Zendesk Benchmark report has found that the retail industry experienced the biggest fourth quarter drop in customer satisfaction of any industry during holiday season. This holiday slump in customer satisfaction is not new. Zendesk’s Benchma

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