Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

PPE: From healthcare crisis to fashion trend

Girl with gorgeous long hair in an antiviral mask. Fashion photo on the cover of the magazine. Pandemic, virus, coronavirus, masked girl spring has come. Spring fashion, model in a mask of flowers
A few months ago, Eric Phu, co-founder of made-to-measure t-shirt brand Citizen Wolf, started investigating how to manufacture personal protective equipment (PPE) at the company’s factory in Sydney.   Like others in the retail sector, Phu had heard about the global shortage of face masks, surgical gowns and gloves that was sending PPE prices through the roof and putting healthcare workers’ lives at risk during the coronavirus pandemic.   Unlike most brands, however, he ha