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Pop up spikes sales


Nike Nine pop up SydneyA temporary store by Nike in Sydney has proven the power of pop up following a 50 per cent sales spike.

Created to celebrate the 2012 London Olympics, the Sydney pop up was only open to the public during British retail time.

This means it was only open from 6pm at night, with the space closed during the day for its entire three week trading period.

Daytime visitors could still engage with the store’s windows, which were fitted with touch screens of Nike product information.

The interior of the store featured an interactive London tube map, which served as a product information and navigation device.

The average sale at the pop up was $208; a 52 per cent increase on Nike’s national average.

It witnessed a 33 per cent increase in Nike’s national conversion rate, with 12 per cent of the store’s 2000 visitors buying product.

The Nike +NINE pop up store was open in August last year on Oxford St in Sydney’s inner city suburb, Paddington.

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