Retail Insights Podcast Episode 2 – Eloise Monaghan – Honey Birdette
In the second of the Retail Insights’ podcast series, we talk to Eloise Monaghan, CEO and founder of the sensuality retailer – Honey Birdette. Eloise talks about the origins of Honey Birdette as well as some of the barriers and opposition to the brand.
The importance of staff loyalty and incentives are key to the success of this disruptive retailer. The fast fashion philosophy as well as an engaged social media following has meant the Honey Birdette has been able to expand internationally. But the most important element of customer loyalty is top quality product and ongoing innovation. Her take on retail is that it is all about the experiential element of shopping.
Honey Birdette is a unique retailer that is not afraid to push the envelope. Listen to Eloise’s unique insights into risqué retailing in the 21st century.
