Podcast interview: Erica Berchtold, MD, Super Retail Group

Erica Berchtold 039321

In the latest interview of the Retail Insights podcast series, we talk to Erica Berchtold, managing director of the Super Retail Group’s sporting division. Erica talks about the unique journey to her current role.

Super Retail Group is the leading sporting goods retailer in Australia. Erica talks about the role of experiential retailing in the new format of Rebel Sport stores. She also discusses the importance of Net Promoter Scores (NPS) as a measure of customer sentiment

Listen to the podcast below:


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