In the 3500 year history of retail one thing has been a constant. There has to be a compelling reason for visitation. In the contemporary blur between physical and virtual the same law applies. The consumers’ sub-conscious rationalisation is a value equation based on R.O.T. – return on time. What is it that will make me want to spend my time when there are a million other competing diversions? Consumers don’t live to shop, but they do shop to live.Shopping, while satisfyin
This content is for IR Pro subscribers only.
Subscribe now to unlock an all-access pass.
IR Pro - monthly
$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox
Retailer’s choice
IR Pro - annual
$312 +GST per year. (Auto renews annually.)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox