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Peter Alexander’s plus-sized price tags cause furore

Australian sleepwear brand Peter Alexander has come under fire for charging customers more for plus-sized variants of its products.

The brand introduced its extended-size range two years ago, and notes it is proud to be the “only designer sleepwear range in Australia that offers plus size styles”.

“To ensure comfort and that the fit is right, we utilise a different pattern to our regular collection,” a Peter Alexander spokesperson told IR.

“It is these different patterns, along with the size of the production run and, to a lesser extent, fabric consumption, that impacts the price of the styles. We try and limit this as much as possible, and as the category and production grows, we hope to achieve parity across our collections.”

Customers have taken to social media to weigh in on the debate, with some seeing the logic in the brand’s position, while others believe the price discrepancy is unreasonable.

“Peter Alexander coping it for charging more for plus size clothing than they charge for the ‘exact same item of clothing in non plus size’. It’s not the ‘exact same’. It’s the same design but double the size so double the material and extra costs. I don’t get some people,” tweeted one customer.

“This really shits me peteralexanderofficial I am also concerned by $70 and $80 nighties! WTF? #peteralexander #fatphobic,” another said.

“My thoughts on the #PeterAlexander torch bearers? Just think about trying to buy a large soft drink, but only want to pay for a small? More substance = more [money],” another customer wrote.

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