Luxury fashion retailer Parlour X has launched its newly revamped e-commerce website.
The Australian-owned business, based in Sydney, is a multi-brand, luxury e-commerce platform for brands including Valentino, Chloe, Balenciaga, Comme des Garcons, Stella McCartney, Vetements, Fendi, JW Anderson, Sacai and the latest arrival, Loewe.
The new website allows customers to explore detailed product information which is styled, edited and produced in-house, and convert to purchase with a three-step check out and next-day shipping across Australia.
“It’s a whole new day for Parlour X,” said Eva Galambos, director and founder. “It’s really rare to service luxury bricks and mortar and e-commerce at exactly the same time. We wanted to think carefully about what each of them do well and how each of them serve our clientele.”
According to the retailer, the Parlour X site offers a non-automated customer care approach through a tailored luxury service for each customer.
The new website allows customers to explore detailed product information which is styled, edited and produced in-house, and convert to purchase with a three-step check out and next-day shipping across Australia.
Over the last six months, Parlour X has been building a 150sqm warehousing space located within the premises, which will house the operations, logistics and facilitation of all online orders.
“For me, what’s important is to really leverage the wonderful expertise we have for our clients,” Galambos said. “I think our clientele expects experiences within Parlour X, both boutique and online, to be equally sophisticated in their offering.”
The new e-commerce site includes a clean design with enhanced content including ‘the journal’ which provides immersive storytelling and buyer insights through original designer interviews from Massimo Giorgetti to Kym Ellery, alongside city guides from captains of industry and showroom diaries direct from Paris and Milan.
Parlour X was the recipient of the Australian Fashion Laureate Award in 2016 for Best Australian Retailer and the Prix de Marie Claire Award for Best Fashion Boutique for 2015/16.
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