Paradigms

  A paradigm refers to distinct concepts or thought patterns. In science it refers to solutions for a time. And that is the sting – solutions for a time. In retail there are certain paradigms, just as there are in many other sciences.  For example, ‘your first markdown is your best markdown’. Or ‘don’t spend your advertising dollar on getting rid of rubbish’  or  ‘retail is detail’. The paradigm becomes reality after a while until there are unexpla

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