etail presence, Pandora’s sales have grown by at least 16 per cent a quarter during the last 18 months, with four quarters showing growth in excess of 20 per cent. Brien Winther, VP sales and business services at Pandora, told Inside Retail PREMIUM the company’s wider vision is to provide customers with more of an omni-channel experience, including instore and online options. Winther said Pandora’s customer is mostly shopping for gifts. The jewellery retailer’s current website allows customers to create a wish list to share via email, Facebook, or Twitter, letting friends and family know which items they would like. The updated e-commerce platform, which is expected to launch in September 2015, will simplify this process, tying in with a new mobile retail tool implemented in 35 company-owned stores, with a rollout to franchise stores expected to be complete in February. The system gives staff members full access to product inventory and customer information via a handheld mobile iPod. The iPod enables staff to complete customer transactions side by side, rather than across a counter, speeding up the sale process, and creating a more customer centric environment, says Winther. “Because we’ve got visibility of inventory across our entire network including our franchise stores, it means the consumer will be able to go online and either buy, click and collect instore, or reserve and collect instore knowing that the inventory is going to be there when they turn up,” he said. “We intend to make Pandora’s jewellery available to customers across all channels by 2015.” Pandora products are sold in more than 80 countries on six continents through 10,000 points of sale.