Jewellery retailer, Pandora, will be supporting Australian-based charitable projects themed around women’s health, empowerment and equality through its new e-commerce initiative.

The retailer has partnered with  i=Change for a new charitable initiative  that enables Pandora’s online customers to make donations to selected Australian charities with every purchase.

The retailer will donate $1 to one of the projects from every purchase made on its online store.

“Pandora is passionate about supporting causes which improve the lives of women and children in Australia and around the world,” said Mikael Kruse Jensen, managing director, Pandora Jewellery, Australia and New Zealand. “We’re proud to expand our commitment and make a positive impact with this initiative.”

If a customer does not specify a chosen charity, Pandora will still make a $1 donation to one of the charities, selected at random. Pandora is supporting the projects Look Good Feel Better, Women’s Community Shelters and Dress for Success.

“As a brand loved by millions of women, we are committed to supporting women’s health, empowerment and equality. We are humbled to partner with our customers to support the important work that is being done by these charities,” said Mhairi Holway, VP of HR, Pandora Australia and New Zealand.

Jeremy Meltzer – director i=change will be join a host of speakers at the upcoming Inside Retail Academy event centred on trying to understand what engages the often misunderstood Millennial customer.

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