Pandora expands Disney partnership

Disney -PandoraPandora has extended its strategic alliance with The Walt Disney Company (Disney), to include the Asia Pacific.

A Disney themed Pandora collection will be available in Australia and New Zealand on November 12, 2015.

The initial launch of the co-branded collection will include 28 pieces inspired by Minnie and Mickey Mouse, as well as Cinderella, including pumpkin coach and sparkling glass slipper.

Until now, Pandora’s strategic alliance with Disney was exclusive to North America. The extension of the alliance will begin in November 2015 and includes 13 markets in the Asia Pacific region, including Australia, New Zealand, China and Japan.

“With the success of the collection in North America, we are confident that customers will embrace this new collection with open arms. The product is truly beautiful and we cannot wait to launch,” said Brien Winther, president of Pandora, Australia and New Zealand.

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