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Oroton Group charges on with new focus

Oroton Group will turn its focus to revitalising its core Oroton brand after severing ties with US-based Brooks Brothers, just two years after securing the local licence that was expected to fill the gap of former partner, Ralph Lauren. Oroton Group struck a deal with Brooks Brothers in 2013 after ending its partnership with Ralph Lauren, which had previously contributed around 45 per cent of the group’s sales. Oroton acquired a 51 per cent majority stake in the company, and following the anno