Optimising conversion rates

Making sure your website is easy to use and on a constant path for conversation rate increase is a hard task. Many times different consultancies promise quick wins and an immediate remedy for ‘the problem’, however, in reality those promises rarely prove themselves. The challenge in site usability and conversion rate is that there is no one size fits all, often a solution that works for one website will not prove itself in another. This is due to the fact that users’ needs of websi

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