How the ‘law of more’ makes discounting worse

Retail is plagued by discounting, and the reason for that is because retailers have ignored the paradoxical ‘law of more’. The more roads you build, the more cars you have, because you incentivise car travel. The more you reward participation, the more you get ‘mere participation’ because you devalue winning. The more sterile your environment, the more susceptible you are to disease, because you ‘incentivise’ the powerful bugs. Is there a pattern there? Consider education: By

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