Opinion: The Lidl deception

Despite staunch denial from its head office in Germany, the business case for Lidl entering Australia in the near future is compelling. Sun Tzu’s The Art Of War famously observes that, “all warfare is based on deception”. Although not warfare in the traditional sense, Australia’s grocery retail landscape is being impacted by a form of deception, as practiced by the German retailer, Lidl. Although non-committal on entering Australia, industry analysts believe that Lidl is actively working

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