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Opinion: Retail and adaptive strategies

Although e-commerce is growing quickly on a global scale, physical stores will continue to play a key role in retailers’ overall omnichannel efforts. In 2015, 90 per cent of global retail sales were from store-based retailing. While many retail purchases are now digitally influenced, the role of physical stores is evolving instead of declining in significance. In the future, shopping in physical stores will likely be done less frequently because of e-commerce, but the stores themselves wil