oOh!media taps into CBD market

oOh! Retail_McDonalds_ Macquarie Shopping CentreMedia solutions company, oOh!media, is set to acquire 100 per cent of the Inlink Group for $45 million.

Formed in 2001, Inlink is a market leader in the premium CBD digital out of home market, with a network of more than 2800 digital screens located in office towers, cafes and fitness centres.

The acquisition is expected to be completed in December 2015, subject to customary conditions precedent and vendor shareholder approval.

oOh! chief executive, Brendon Cook, said the acquisition of Inlink not only continues oOh!’s digital leadership position by expanding its network of digital signs to more than 5000 and wi-fi network to more than 900 locations, but also taps in the highly desirable CBD audience.

“This cements our position as delivering Australia’s largest-reaching digital sign network that builds deep engagement between advertisers and their audiences through leading edge innovation and extends the connection beyond physical signs to mobile, social and online environments,” Cook said.

“Office tower media enables advertisers to tap into the hard to reach and influential purchasing power of the CBD audience and when coupled with our existing products will add more reach and frequency, which will be attractive to existing and new advertisers.”

oOh!media also recently secured a long term contract with QIC for 10 of its Australian shopping centres.

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