Aussie retailer sets up in the Big Apple

institchuOnline men’s suit retailer, InStitchu, has today announced the opening of a new showroom in the NYC CBD, representing the company’s first physical venture outside of Australia and New Zealand,

Growing at an average rate of 116 per cent year on year, InStitchu said it’s responding to the demand from their existing US customers, to begin building a presence in the US. With showrooms in Sydney, Melbourne, Brisbane, Canberra and Auckland, InStitchu said it now services 125,000 weddings that take place in Australia each year. The brand has average customers ordering every 120 days and repeat sales accounting for over 50 per cent of all orders.

The US menswear industry value is projected to grow at an average annual rate of 16.2 per cent over the 10 years to 2021, according to IBIS World.

“With a significant number of Americans already using InStitchu convenient online system for their custom menswear needs, opening physical showroom in the US was the logical next step,” said Robin McGowan, co-founder of Institchu.

Co-founders and high school friends, McGowan and James Wakefield, said combining the old world style of traditional tailoring with the latest technology has underpinned the company’s rise to being a multi-million dollar a year business.

“Fashion differs around the world, and this is something that we can not control,” said Wakefield.

“However, our extensive collection of styles and ability to fully customise garments allows InStitchu to be relevant anywhere in the world.

“Our customers want flexibility and convenience, and that is something we have always kept at the heart of our business. We have had US customers ordering online for years, but some shoppers have the desire to feel the fabric and talk to a real person before purchasing. This showroom is a result of us listening to those customers and acting.”

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.


Comment Manually


Shona Joy, a brand best known for its bridesmaid dresses, has launched its first athleisure range. Many brands have…

6 hours ago

Makeup brand is rekindling its 16-year relationship with the department store after a two-year break - in which it…

10 hours ago

Coles has a new online shopping channel called Coles & Co. Here's what it entails #retail #ausbiz

13 hours ago