Online furniture, lifestyle store opens

BrandsExclusive, the company behind Australia’s largest shopping club for fashion and accessories, has launched livingExclusive, which it describes as an “online shopping club for inspirational designer furniture, homewares and lifestyle products”.

BrandsExclusive was launched in 2008 and has since grown to boast 1.6 million members. The new lifestyle spinoff will offer daily deals on a selection of luxury home and furniture brands from Australia and around the world, with insider prices of up to 70 per cent off RRPs.

“More than 150 local and international home and furniture brands covering lounge rooms, bedrooms, kitchens, bathrooms, outdoor and gardens will be available to livingExclusive members, including Montis, Noritake, Laura Ashley, Calligaris, Furi and many more,” the company said in a statement.

Designs by both well-known and breakthrough interior designers will accompany aspirational items from a range of recognised brands, while the latest trends in home and furniture from abroad will also be available.

Daniel Jarosch, MD of brandsExclusive, said the time was right to launch livingExclusive as a dedicated destination for homewares products in Australia.

“Over the last year, our members have increasingly asked us to run more homeware sales events in addition to our daily fashion sales. As a result, the lifestyle side of brandsExclusive skyrocketed to the point where we’ve decided to create a dedicated site offering the best brands in genuine homewares and furniture.”

LivingExclusive will offer products carefully selected across different homewares and living categories, as opposed to overwhelming shoppers with too much choice.

A design and trends editorial section will showcase the latest themes in home decorating, demonstrating how shoppers can get the look with simple product and furnishing tips.

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