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Omnichannel retail: Is it really the answer?

The COVID-19 pandemic has accelerated the implementation of omnichannel strategies for many retailers. As stores were closed and consumers have stayed home, retailers have been forced to rely on their digital strategies to engage with consumers and facilitate transactions. The sudden shift has highlighted the retailers that have been investing in their omnichannel offer, and those that lag behind. While retailers such as JB Hi-Fi saw strong growth facilitated through online offers, others such a