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Older shoppers to drive online spending growth

A great deal of time, energy and research dollars have gone into cracking the so-called millennial code in recent years, as retailers everywhere update their offerings against the wave of change sweeping the industry. For many, that focus has meant picking the low-hanging fruit: e-commerce. The world of online retail has thus become synonymous with the 22-35 age bracket, within which around a third of all online purchases take place. But while millennials and Gen Z (ages 16–21) consumers repre

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  • Unlimited access to news,insights and opinions
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