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Officeworks narrows in on customer experience

Officeworks’ newly opened concept store in Kew, Melbourne is the result of a two year customer experience strategy undertaken by the stationery retailer, with the Wesfarmers-owned chain now gearing to take the new store format national. The 156 store Officeworks chain has remained a strong stablemate of the Wesfarmers portfolio under the guidance of longstanding MD, Mark Ward, recording a nine per cent rise in sales for the March quarter. Over the past two years, Officeworks has shif