Officeworks embarks on designer collaboration

Officeworks adlerOfficeworks has borrowed a move from fellow Wesfarmers stablemate, Target, by teaming up with an international designer to launch an exclusive product range.

Officeworks has joined forces with New York designer, Jonathan Adler, to launch an exclusive line of style-focused stationery, office and tech accessories.

Officeworks spokesperson, Alexandra Staley, said the collaboration is in response to the growing demand for stationery to be as on-trend as consumers’ wardrobes.

“Stationery has bridged the ‘runway to workspace’ trend, triggering the desire to mix and match with our fashion choices. We’ve worked closely with Jonathan Adler to develop two distinct but complementary collections, tailored for those who want to make the ultimate stylish statement in their workspace,” Staley said.

The range is the first exclusive collaboration with an international brand for Officeworks. Items from the collection start at RRP $5.99 and will be available in stores across the country and online from November 2015.

Last week Target announced its next designer collaboration in its Designers for Target program. Target will partner with international fashion designer, Jean Paul Gaultier, to create an exclusive range of clothing and homewares available early next year.

Target’s program has seen collaborations with Missoni, Stella McCartney, Dion Lee and Dannii Minogue.

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