Having previously proclaimed the dollar and variety store channel in Australia to be niche at best in a previous article published last month, in an example of Baader-Meinhof phenomenon,* I subsequently noted the opening of two different variety stores in my local shopping centres. One was Priceland, which opened a few months ago in Top Ryde City, and the other was Miniso in Rhodes Waterside (and soon to open Top Ryde City). For competitive context, Rhodes has Target and a Hot Dollar, where Top
Not niche after all?
August 13, 20183 mins read