It’s the first time the company has made a move across Bass Strait with two stores planned in Hobart and Launceston.
Beaumonts has partnered with MD of Hobart’s Building Selection Centre (BSC), Mark Trueman, for the Tasmanian push. Showrooms will mirror the range of product available on the Australian mainland.
Working with local logistic companies, and utilising Beaumont’s 12,000sqm warehouse in Dandenong in Victoria, product turnaround will be between five and 10 days for large orders.
Beaumont Tiles MD, Bob Beaumont, said the company has been looking to operate in Tasmania through a franchised arrangement to draw on the strength of the local market.
“We are very proud and privileged to be working with such a professional team in Tasmania. It’s a perfect marriage for us where can partner with local business people who have intimate knowledge of the market and are deeply connected within the industry,” Beaumont said.
The Tasmanian entry follows a major push into the NSW market, where Beaumont plans to open a further 20 outlets, including 12 in metro Sydney, over the next two years.
Beaumont Tiles has a target of 100 stores before the end of 2014. The new 400sqm showroom in Hobart will be Beaumont’s 94th Australian store.
“It’s another cog in the wheel for us to become truly national. We’ve invested heavily in supporting our national supply chain with a significant warehousing presence in Victoria and the opening of a 10,000sqm warehouse in Sydney’s western suburbs in April,” Beaumont said.
“Our group buying power means we can purchase and move stock through our supply chain very quickly into Tasmania. The stores won’t be left holding vast quantities of old lines, instead they’ll have quick access to the latest lines.”