New store for DJs

 

Eastland shopping centreDavid Jones will open a new 11,000sqm department store in Eastland Shopping Centre in Ringwood, Melbourne.

The new David Jones Eastland store will have a smaller foot print, a lease term of 15 years and will incorporate the features of the next generation store concept, such as a 75:25 mix of fashion and beauty versus home categories, instore click and collect pick-up stations, traffic analytics, free wi-fi, customer dwell areas with charging stations, omni-mirrors, and the ability to shop the full line David Jones offer online in the store.

The store is expected to open in the 2016 financial year, which coincides with the expiry of the David Jones Glen Waverley store lease, 12km away.

It will be part of a $575 million redevelopment of Eastland Shopping Centre by owner, QIC. The redevelopment will increase the size of the centre by 50 per cent to 127,000sqm, with the finished centre to house Kmart, Big W, Coles, Woolworths, Hoyts cinema, and more than 350 specialty stores.

The redevelopment see Eastland Shopping Centre become the fifth largest shopping centre in Victoria, comparable in size to Westfield Doncaster.

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