‘New Myer’ strategy flirts with risk

As Richard Umbers’ ‘new Myer’ strategy continues to take shape, the department store chain needs to tread carefully as it seeks to rediscover its DNA and what it stands for. Last week Myer unveiled a major refurbishment of its two-level store at Pacific Werribee, the largest shopping centre in Melbourne’s fast growing western development corridor. The retention of the Werribee store was never in doubt, but the former Harris Scarfe store acquired by Myer several years ago was subjecte

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