Popai has appointed Darren Pinks MD.

Pinks has served on the Popai board of directors for the past 12 months and stepped in as acting GM earlier in the year following former GM, Philip Best’s resignation.

Prior to his new role at Popai, Pinks worked at beverage group Lion for nine years, most recently as category and activation director. He has also worked at Anheuser-Busch InBev and Adidas.

Pinks has signed a two year contract with Popai.

Popai’s Annual General Meeting will be held on August 14, with Pinks to attend.