Australia’s largest home-grown cafe group, The Coffee Club, is targeting 56 new stores globally in 2014 on the back of a record number of annual enquiries.

The coffee chain, which has more than 350 stores across seven countries, has its sights set on domestic growth this year, targeting mainly Victoria and WA.

According to Arif Khan, GM of The Coffee Club, the group received more than 400 enquiries from potential franchisees in the last year.

“We operate in a competitive retail hospitality sector and a very rewarding marketplace. Our success is fuelled by our passion for coffee, our customer-centric focus and our savvy business owners who recognise opportunity for themselves in that,” said Khan.

“We have an outstanding team of business owners in our network who play an integral role in driving their own business growth with the support of our award-winning model.”

Last year, The Coffee Club embarked on a brand transformation which saw the biggest changes the group has ever made, introducing a more modern and premium cafe and dining experience.

“We introduced some exciting elements such as a new menu and a new look store design, to reinvigorate our appeal to consumers. By listening to our customer and instilling the feedback we received, we are now offering them a enhanced experience instore,” said Khan.

“The Coffee Club model is one that welcomes innovation and potential franchisees want to be part of that. We attract business owners that share our love for coffee and share our aim to provide a welcoming, enjoyable and contemporary cafe experience.”