New leader at Crossmark


meeting, team, groupCrossmark has appointed Andy Kirk as CEO for Australia and New Zealand.

Former CEO, Kevin Moore, has become chairman of Crossmark Asia Pacific, and will focus on acquisitions and partnership strategies throughout the region.

Kirk joined Crossmark in April 2007 to head up a specialist subsidiary delivering high volume merchandising to clients in the grocery, home entertainment and consumer electronics sectors.

He successfully built and led the subsidiary through a period of profitable growth, until it was consolidated into the main Crossmark business.

He was then appointed to the newly created role of Crossmark’s director field operations in March 2011, to improve productivity and quality for clients while reducing costs and gaining efficiencies throughout the company’s field operations.

Kirk successfully restructured Crossmark’s in-field coverage and was appointed a member of the executive team in 2011.

Prior to joining the company, Kirk held leadership roles in the UK in retail strategy and field marketing across the organised grocery channel.

The role is effective from October 1.

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