US-based office supplies retailer, Staples, has launched in Australia with an e-commerce site.

Staples.com.au first launched in NSW and the ACT only, but will now expand its online business to include Victoria, South Australia and Tasmania.

The expansion to three new states sees staples.com.au now servicing 68 per cent of the small business population. A national roll out will continue over the coming months.

Richard Haigh, head of staples.com.au, said Staples offers a differentiated service by focusing on the needs of customers.

“We are committed to listening to our customers and what they want. When we launched in Australia we knew that customers wanted an easy to use website, fast delivery and low prices so that’s been our main focus since Staples.com.au went live.”

“The SME feedback we’ve received so far has been positive; we have to work hard to earn our place as a supplier partner with Australian small businesses and we believe that listening to their needs is the best way to achieve this.” 

Staples has developed its service offering in response to extensive research undertaken with the Australian small business community.