New flagship for Dick Smith

Dick Smith has opened its first store since parting ways with former owner, Woolworths.

The flagship store, at Sydney Central, in Sydney’s Pitt St Mall is joined by the opening of a new store in Melbourne at Lilydale.

The openings follow an eight month turn around strategy which has been in place since the Anchorage purchase in November last year.

Nick Abboud, CEO of Dick Smith, said the company is now in a strong position as it moves into its growth phase, with a turnover of $1.3 billion and net assets worth $160 million at the end of June.

Around 17 new stores are to open across Australia by the end of June next year, with 10 store refurbishments in New Zealand.

Samsung will have a store in store presence in new Dick Smith stores in Australia and Samsung computers are being introduced into New Zealand stores.

In addition, the business is forming a strategic partnership with Apple. It is also planning a post paid mobile phone roll out in September.

For indepth coverage Dick Smith’s growth plans, subscribe to Inside Retail’s Digital Weekly, available tomorrow, here.


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