Discount retailer the Catch Group has secured a deal with its sixth online site, investing in the online food ordering and delivery site, EatNow.

Paul Reining, CEO of Catch Group, said the company had a vision of what it wanted to achieve in the dining space, so the key was finding the right people and platforms to make it happen.

“We have combined exclusive discounts and deals with an extensive national network of approximately 1800 restaurants and growing fast, backed up with the ease of mobile and online ordering and home delivery, to provide consumers with more choice, more value and more convenience when it comes to meal times,” Reining said.

Reining said EatNow founder, Matt Dyer, had an interesting take on the sector and the group had wanted to work with him to fully commercialise his idea.

“Along the way we also acquired Takeaways.com.au and Mytable.com.au to secure specific technologies and functionality which we could incorporate into the site.”

All existing relationships and practices from each of the acquired businesses have been retained, with Matt Dyer heading up EatNow.

“From day one this means we have the partner network in place, a potential customer base of over 2.5 million members to market the service to, as well as a strong social media community to build buzz and awareness, all of which provide a powerful advantage when entering any new category,” said Reining.

“The most shared and talked about subjects on social media sites are food and bargains.

Word of mouth has been a powerful force behind the growth and success of the Group’s other sites and we believe this will continue with EatNow.”

CatchOfTheDay group was founded by brothers Gabby and Hezi Leibovich in 2006.

The group’s portfolio of online retail brands includes CatchOfTheDay.com.au, Scoopon.com.au, GroceryRun.com.au, Vinomofo.com, Mumgo.com.au and EatNow.com.au.