Never, never, never give up

  Winston Churchill said “Never, never, never give up”. He obviously applied the quote in his own life, leading the Allies to victory in World War II despite making some precarious decisions. One can only imagine the mental turmoil he must have experienced daily for five years, and one can only imagine the mental havoc that the following story will (hopefully) wreak on a couple of CEOs. A colleague and his wife, Jane, visited a prominent fashion chain. Jane wanted a popular item in a po

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