British online luxury retailer, Net-A-Porter, is letting shoppers digitally hijack its magazine cover.
The e-commerce success story is promoting the debut of its new print magazine, Porter, with an online app.
The ‘I Am Porter’ app allows shoppers to place their photos onto a digital image of the publication’s cover.
This customisable concept is linked to a social media contest for an US$8000 online shopping spree.
Fans enter the draw by sharing their customised Porter magazine with their friends on Twitter and Facebook.
Porter magazine is linked to Net-A-Porters male luxury fashion website, Mr Porter.
