Nespresso to open new concept store in Perth
Visitors to the store will be treated to coffee tasting rituals and taught the difference between its range of coffee.
The open format, designed by architecture and interior design firm Universal Design Studio, will feature weathering steel elements and rust finishes around its feature media wall as an ode to West Australia’s mining culture.
The boutique will also feature tabletops made from recycled coffee grounds, wood that has been 100 per cent sourced from Forest Stewardship Certified trees, technology to conserve energy and water and a capsule recycling collection point.
Green spaces embedded with coffee plants and foliage throughout the store are meant to mimic coffee plantations.
Loïc Réthoré, general manager of Nespresso Australia and Oceania, said the new Forrest Chase boutique is all about taking customers on a simplified and holistic journey through carefully sequenced areas that celebrate their unique coffee story.
“As the retail landscape continues to evolve, it’s important that we provide our customers with an innovative bricks-and-mortar experience,” Réthoré said.
“Recent research found that Western Australians are more likely to buy from companies invested in sustainable sourcing.”
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