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Musical store directory drives campaign

 

Galeries music appSydney CBD shopping centre, The Galeries, has launched the first ever musical store directory.

The exclusively developed app marries the traditional store guide model with the emotionally driven experience of music.

Customers are able to browse The Galeries’ retailers based on their musical genre of choice, or current mood. This input is then reflected through a reactive playlist only be audible to the app-user via audio spotlight technology that gives each user a private and personalised experience.

Modelled on the trend for mood music, the app draws on an playlist of tracks curated by FBi Radio station’s GM of Music, Dan Zilber, that links each store with its musical equivalent.

“With music coming at us from a million different angles, it’s increasingly difficult to filter through the bulk and find the songs we’re most interested in at any one point in time. The Galeries has been really innovative by combining human curation with clever technology to deliver a playlist that compliments the user’s mood and utilises music to connect them emotionally to their experience at one of Sydney’s best retail spots,” said Zilber.

For every $100 or more spent at the Galeries during the Spotted at the Galeries promotion, which runs until July 16,  customers will go into the draw to win tickets live music events, including London Grammar, The 1975, Grouplove, Ben Howard, and Asgeir. The Galeries will also give away three months of Spotify Premium to 100 shoppers.

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