Contrary to some opinions, the launch of Amazon in Australia didn’t shut down the national retail sector. But it has, along with many other events, had a role in shaping the local environment.
Mumbrella’s Retail Marketing Summit on March 21 will bring together leading marketers from across the industry to explore new strategies retailers and FMCG brands can use to stay on the cusp in today’s changed landscape.
The summit will see two leading names from China’s retail space take the stage, bringing insights from the country’s innovative and burgeoning market. Anheuser-Busch InBev’s Head of China Digital Ecommerce, Martin Suter, will fly in from Shanghai to present the headline keynote focusing on ecommerce innovation. Anheuser-Busch InBev’s portfolio of more than 500 beer brands includes global brands Budweiser, Corona, Stella Artois, Beck’s, Castle, Hoegaarden and Leffe.
Suter, who has worked in both New York and Shanghai for the company, as well as holding other senior business development and marketing positions around the world, will explain why the Chinese ecommerce market is leading the world in terms of volumes, penetration and innovation and how it is not a unique market, but a first mover which other markets can learn from. He will also look at global ecommerce solutions, sharing innovations he has worked on and using the global Budweiser campaign for the 2018 FIFA World Cup as a case study.
Jonathan Cummings, Chairman of Fitch Greater China, will also be speaking to discuss how brands can take a data-driven approach to designing the in-store experience. Hong Kong-based Cummings will draw on successful examples from key markets to help retailers look to an omni-channel future with optimism. Fitch, a leading retail and brand consultancy, has 15 studios in nine cities including New York, Moscow, Delhi, Beijing, Hong Kong and Singapore.
Other brands on the program include Simplot, Cotton On, Target, PepsiCo, Mondelez International, and Deloitte Access Economics.
They will be speaking on industry topics including:
● New and innovative strategies like headless commerce and relentless empathy
● How data can connect your online and in-store CX strategies
● The new wave of ethical retailing and why it makes business sense
● How changes in mobile search are affecting the path to purchase
● How to develop more connected content for retail consumers
● How Australian brands are growing and adapting for the future
● An update on consumer shopping behaviour, with an economic outlook for the year
ahead
The Australian retail sector is moving quickly, so make sure you’re staying on top of the latest opportunities at Mumbrella’s Retail Marketing Summit.
Check out the program and book using your exclusive discount code RETAILIR19 online here.
