M&S exec becomes new Country Road CEO

Screen Shot 2016-09-28 at 12.13.43 PMWoolworths Holdings Limited has appointed ex-Marks and Spencer executive, Scott Fyfe as its new chief executive officer of Country Road Group (CRG).

Fyfe replaces Matt Keogh, who is resigning from the business to pursue new career opportunities. He will  commence the role in early 2017 with Ian Moir, WHL Group CEO working with the executive team until this time.

“I would like to extend my warmest thanks to Matt who has made a significant contribution across our Group in Australia and South Africa over the past 11 years,” said Moir.

Scott Fyfe joins CRG after 20 years at global retailer Marks and Spencer, where he has worked in a variety of roles including buying, merchandising and sourcing. Most recently, Fyfe served as director, menswear and kidswear, and merchandising director, womenswear.

“Scott’s depth of experience and track record in one of the world’s most innovative and competitive retail markets will be of great benefit to CRG and its iconic brands,” said Moir.

“Scott’s background takes in the full spectrum of omnichannel operations within a large scale, multi-brand fashion business.”

Commenting on his appointment, Fyfe said, “I am delighted to be joining the Country Road Group which has a portfolio containing some of Australia’s best-loved and most successful clothing and lifestyle brands. This is a dynamic time to be in retail and I am looking forward to the challenge ahead and living in Melbourne with my family.”

In 2006, Fyfe was appointed executive assistant to Lord Rose, CEO and Chairman, having previously led and managed merchandising and buying teams at M&S.

For the past 5 years he was director, menswear responsible for merchandising, buying, design and sourcing. In early 2016, he was also given responsibility for the UK and international growth plans of M&S kidswear. Prior to these roles, Scott was merchandising director, womenswear where he led the delivery of the business’s new fast fashion model and the relocation and integration of M&S’s Per Una business.

He was also previously commercial director, general merchandise, responsible for commercial operations, sourcing and merchandising across the clothing and homeware business.

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1 comment

  1. Matthew Lienert posted on October 1, 2017

    Has anyone had problems with washing the Country Road jeans? I was told useless information by stores and that you should wash it in cold water, then one said rinse in 30 seconds, um what? This is what you do with an expensive jumper, I have never had a problem with dye running out onto my legs during the day. Has anyone else had this issue? Matt area manager authorised to replace my jeans and give me a refund, as I bought a second pair, just that the store staff did not mention these were the same ones. Now the replaced jeans ripped at the back and the crutch. He replaced this with chinosHe reckons these will stretch to the realm of the jeans, but I don't think so. But we will see. Has anyone else had any trouble like this?

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