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Motivating people requires empathy

Everything about the way a modern retail business approaches its people is fundamentally flawed. We see them as a ‘cost centre’. We call them ‘human resources’. We process manage them. We formalise ‘reviews’. We cover the ‘risks’ associated with them. Could we possibly get more transactional or patronising? Is it any wonder that most people put up with their ‘jobs’ as a means to an end, rather than something they love? I’ll admit my bias right up front. I love great retail

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