A mobile hangover sanctuary

 

Kabuto-taxi-hangoverNoodle brand, Kabuto, has been targeting hungover customers with a fun taxi service in London.

The pre-packaged noodle brand launched the bespoke taxi fleet, Kab-U-To-Work, over the Christmas party season.

Office workers were invited to book the taxi the morning after one too many champagnes at annual Christmas parties.

Londoners could pre-book the cars via email or Twitter messages detailing their pick up location and booking time.

Once inside the cab, they were treated to soothing music, a fresh orange juice, and a freshly prepared cup of Kabuto noodles.

They were also given a hangover recovery kit of sunglasses, painkillers, and breath mints.

The engaging idea allowed customers to trial Kabuto’s noodles and positioned the brand as a party fiend’s saviour.

“We often get told that a steaming pot of Kabuto Noodles has rescued a fuzzy head,” reads the brand’s website.

“So we’ve decided to go an extra step further and create the ultimate hangover cure.”

Following the December trial, the four year old company is hoping to launch a similar service in other major cities.

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