Mirvac wins big at international shopping centre awards

harbourside2Property firm, Mirvac Retail, has won two Golds and two Silvers in this year’s International Council of Shopping Centres (ICSC) awards held last week.

The retail property developer had a record 12 finalists across nine award categories.

Harbourside and Birkenhead Point Centres’ joint campaign, ‘Hello Sydney!’ won Gold in the Sales Promotion/Traffic Activation category.

The VIP tourist program offered visitors savings on what the city had to offer including shopping,food and entertainment.

Harbourside took home silver in the Public Relations & Events category for its initiative dubbed “The Event Series”  which was designed to combat declining visitors during a redevelopment phase.

“We are honoured and delighted to not only have been nominated for 12 awards, but to walk away with two golds and two silvers,” said Paul Pozzobon, national marketing manager, Mirvac Retail.

“This is an exciting time for Mirvac Retail, as we look to create value for our customers across our shopping centre portfolio and Mirvac’s ICSC category wins aretestament to this.”

Mirvac’s second Gold went to the company’s national Share MyShoes community initiative, which encouraged shoppers to donate over 11,800 pairs of shoes during a four-week campaign to support Mirvac’s national charity partner, The Smith Family.

The ICSC Awards received 188 award submissions this year across Asia Pacific. MirvacRetail was one of 11 Australian based companies to make it to the final.

Mirvac’s Gold award winners receive automatic entry into the 2017 ICSC VIVA Awards, the international program that honours the retail real estate industry’s best properties, innovative solutions, and creative responses to market trends.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.