Michael Hill Jewellers has opened its first New York store at Queens Center in Elmhurst, NYC in the US.
A second New York store is scheduled to open later this year in Roosevelt Field, Garden City.
Founder, Michael Hill, accompanied by his wife Christine and daughter Emma, deputy chair of Michael Hill International, attended the official opening of the store at Queen’s Center in Elmhurst.
The store features jewellery ranges from both Michael Hill and Emma & Roe.
According to Hill, it has been a labour of love to establish a presence in New York, and that for jewellery and romance New York is as good as it gets.
In January Michael Hill spearheaded a drive that saw advertisements screen on Canadian and Chicago television during the 2015 NFL Super Bowl for its ‘We’re for Love’ campaign filmed on the streets of New York, for which it received acclaim. Super Bowl adverts allege that the cost amounted to $4.5 million.
The campaign celebrated love in all its forms, helping to set the scene for the arrival of two stores to open in the city.
The NY launch follows success of its nine other stores throughout the US; the company has more than 290 Michael Hill Jewellers and eight Emma & Roe stores around New Zealand, Australia, the US, and Canada.
