Metcash expands Harvest Market


IGA, harvest market, fruit, supermarket, fresh 2Metcash is expanding its new concept in fruit, vegetable, and fresh retailing under the Harvest Market brand, with the opening of the first Sydney outlet in Rouse Hill.

The new Rouse Hill Harvest Market store is the fifth  for the new chain and will offering fresh produce, as a well as continental deli, and other fresh foods and gourmet grocery items.

The new Harvest Market store is a conversion of the existing Country Growers owned by the Bassar family, who will continue to manage and own the outlet.

The Harvest Market network of independently owned, franchised outlets is in the process of being rolled out across Australia with a strong site specific trading culture.

COO of Metcash, Silvestro Morabito, said the opening of Rouse Hill Harvest Market is a landmark for the new brand, which is now challenging the national chains and specialized fresh food outlets.

“We are providing fruit shop owners a fixed price service for the sourcing and delivery of product to the outlets, similar to Metcash’s successful strategy in providing grocery to IGA and other independent retailers,” Morabito said.

The first Harvest Market franchised store opened last year in Wollongong under existing local owners.


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