McDonald’s global sales rose slightly in May as business in China rebounded after last year’s worries about avian flu. Global sales at established restaurants grew 0.9 per cent for the world’s largest hamburger chain, the company said on Monday. A 2.5 per cent increase in sales in its Asia, Middle East, and Africa region was driven by strength in China and other Asian markets. In the US, sales at restaurants open at least 14 months fell one per cent, part of an ongoing s
lide.
McDonald’s Corp has been dealing with intensifying competition from long-time rivals like Burger King and Wendy’s, which have revamped their menus and stepped up marketing.
It’s also facing a shift in eating habits, with places such as Chipotle positioning itself as a higher quality alternative to traditional fast food.
Over the past year, McDonald’s executives have conceded that the chain introduced too many items too quickly, causing service problems.
CEO Don Thompson has said the company is working with franchisees to address those problems, in part by ensuring restaurants have appropriate staffing.
In Europe, McDonald’s largest market, the sales figure rose 0.4 per cent, lifted by improvements in the UK and France.
An expanded beverage business was among the factors behind the improvements.
McDonald’s shares slipped 19 cents to $US101.77 in premarket trading on Monday.
Its shares are up more than five per cent so far this year.
AP
