Masters has machismo, but needs Aldi smarts

By John Rice, Griffith University When Woolworths delivered its half year results in February, the numbers for its Masters hardware chain were sobering. On sales of A$393 million, Masters, a joint venture between Woolworths and US company Lowe’s, lost $71.9 million in six months. Put another way, for every dollar of sales in Masters in the second half of 2013, it lost around 23 cents. Quarterly sales results released by Woolworths last week indicate things could be going from bad to worse at M

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