Making new Tim Tams irresistible

  Awareness and trial are key for any new product launch. The recent Arnott’s Tim Tam by Adriano Zumbo collaboration had the benefit of bringing together two exciting and widely recognisable brands, however, the challenge was to cut through the clutter of the grocery environment, get the new products to stand out from the crowd, and drive trial of new unknown flavours in favour of the iconic original Tim Tam range. Visibility and cut through Colour, brand, and shape are all useful tools i

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