Do you make decisions like a turkey?

People crave certainty like they crave food and water, and will go to almost any lengths to create certainty where none exists. Harvard Business Review writes as follows: “Of all the headwinds we face as decision makers, the power of one overshadows all others: our need for certainty. It is typically more important for us to feel right, than to be right — a difference that didn’t matter much in the lives of our ancestors, but now matters a lot.” And it explains it as follows: “The l

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