Louis Vuitton’s latest initiative

  Louis Vuitton has begun trialling a new initiative throughout its flagship stores in Australia. A soft launch of a click and collect service began last week, almost a year after first launching e-commerce in Australia, with the LVMH- owned brand eager to catch up to the likes of Burberry in the online space. Although a dominate player in the local luxury market, with 10 flagship stores, Louis Vuitton’s digital and e-commerce rollout has been relatively slow compared to its competitors,

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